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A real post for a Marketing Strategist
Marketing Director · Wednesday, 7:00 AM
HubSpot quietly changed how attribution credit flows in their reporting last week.
The old default gave last-touch 100%. The new default is position-based: 40% first, 40% last, 20% middle.
If your marketing budget reviews use HubSpot dashboards, your "winning channels" probably just changed without anyone noticing.
I'd check before next QBR:
1. Run the same date range under both models
2. Look for channels that gained 20%+ credit
3. Don't change spend until you've validated with a holdout test
The defaults move. The story you tell finance has to keep up.
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